Campaign Wins Gold Award

Campaign Wins Gold Award

Awards, Press

The ‘Not-So-Beautiful Game” was a campaign we created in 2018 in partnership with J. Walter Thompson (JWT) London.

As football fever hit the nation in 2018, the Not-So-Beautiful Game illustrated the uncomfortable truth that darkens the world’s favourite sport. As part of the campaign, we re-imagined the flags of some key nations and released them on match days.

The following video, created by JWT London, was entered into the Cannes Lions Film Festival 2019 and wins the Gold Award in the Sports Category.


GOOD NEWS – we already know JWT are shortlisted for a Cannes Glass award as this category requires an additional presentation to the judges (next Tuesday at the festival).

To be shortlisted for this award is phenomenal and a huge achievement in itself. (Over 550 entries are now down to just 23 to compete for a bronze, silver, gold or grand prix award within this category)

The Cannes Glass award is particularly special it is the Award for Change.

The Lion for Change celebrates culture-shifting creativity. Entries will need to demonstrate ideas intended to change the world; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice.

The Glass Lion recognises work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising. There are no categories for Glass. Work can be for any commercial or non-commercial client, regardless of the product or service being advertised, or the medium of communication. All entry proceeds for Glass are donated to related-charities and/or not for profit organisations and/or nongovernmental organisations.

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